Real Estate
We helped a leading real estate channel partner in Bangalore build a more predictable lead-generation funnel. By diagnosing OTP drop-offs, tightening audience targeting, and improving campaign tracking, we reduced lead wastage. Click-to-WhatsApp and CRM-connected workflows helped qualify leads more effectively. The result was 40% of increased site-visit. A tighter, feedback-driven funnel turned raw lead volume into a more buyer-qualified pipeline.
Needed a predictable monthly volume of site-visit-ready leads — without the OTP friction, creative fatigue, and audience saturation common in Bangalore’s real estate space.
Traced quality loss to OTP drop-off, narrow targeting, no CRM feedback loop.
Added Click-to-WhatsApp, Conversions API, Advantage+ on a 60/40 Meta/Google split.
Tightened geo-targeting to Sarjapur; screened out click-farm traffic.
Closed the loop between CRM lead quality and ad delivery.
Raw lead volume is a vanity metric — the client’s own benchmark is site visits.
Creative minds building impactful digital experience.
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